Notes

• marketing in the 21st century 
• a very short history of the world : two systems 
• natural enviorment systems 
• systems created by humans 
• natural enviorment systems 
• rock
• soil 
• water 
• ecosystems 
• systems created by humans 
• agriculture
• politics 
• economics 
• THE EVOLUTION OF SOCIAL SYSTEMS 
• HUMANKIND AND PLANET EART - A CHANGING RELATIONSHIP 
• POLITICS, economics, technology 
• the century that transformed the world 
• world wars 1 and 2 
• flight and space exploration
• mass tourism 
• computers, television and other technologies 
• the world wide web 
• great car 
• several key ideas 
• economic growth 
• necessary for quality of life 
• necessary for generating wealth
• can solve any resulting physical problems 
• markets 
• most effective 
• resulting challenges 
• population 
• poverty 
• health 
• urbanization 
• resource depletion 
• ecosystem damage 
• eroding cultural diversity 
• food 
• water 
• climate change 
• the overarching issue that connects all issues 
• has evolved rapidly from scientific theory 
• key principles of sustainability 
• needs 
• a healthy and sustainable environment is necessary for human well being 
• equity 
• sustainable economic development warrants fairer distribution of the costs and be edits (among different countries, regions, races, ages and genders) 
• intergenerationality 
• a long term perspective that seeks a balance. between. The needs of present and future generations 
• global 
• different approaches to sustainability 
• status quo oriented approach 
• soft approach 
• maintain current lifestyles and economic activities 
• make some adjustments 
• reform oriented approach 
• reform existing 
• transformation oriented approach  
• transform societies ad economies into something more proudly sustainable 
• create a society that is socially equitable 
• sustainability marketing 
• an evolution of marketing that blends the mainstream economic and technical perspectives with the emerging concepts of relationship marketing and the social, ethical, environmental, and intervene rational perspectives of the sustainable development agenda 
• ecological oriented 
• viable technologically and competitively 
• ethical: pr outing greater social justice and equity 
• relationship ( not transaction) based 
• framing sustainability marketing 
• Socio-ecological problems 
• IPAT formula: impact = population*affluence*technology
• sustainability consumer behavior 
• towards a more sustainable economy 
• sustainable homes 
• construction 
• energy consumption: heating, cooling, lighting 
• energy saving appliances and technological devices 
• water consumption 
• waste managment 
• maintenance ( paint, fertilizer) 
• Home furnishing 
• sustainable food and drinks 
• sustainable mobility 
• transpotrtation 
• tourism 
• sustainable life cycle 
• clothing 
• footware 
• understanding sustainable consumer behavior 
• rational explanations 
• economics of sustainability 
• emphasizes role of knowledge in making sustainable choices 
• example: insulate home to reduce expenses 
• psychological explanations 
• attitudes and beliefs about sustainability 
• example: what do I think is important 
• example: how do I see myself 
• sustainable consumption context 
• geographic context 
• global differences in culture, pol;itics, climate 
• purchase as context 
• circumstances as context: situational influences 
• lifestyle as context
• lifestyles of health and sustainability
•  lovas 
• macro context
• individual consumers 
• who is a sustainable consumer 
• the protester 
• the chooser 
• the user 
• the refuser 
• the re-user 
• co-created 
• the recycler 
• the collaborator 
• the disposer 
• the repairer 
• separation attitudes from actions 
• separating intentions from impacts 
• collaborative consumption 
• consumers as co-creators 
• national geographic and 
• tripple bottom line 
• economic or customer values 
• ecological value ( planet) 
• economic objectives 
• revenue 
• market share 
• profit 
• ecological objectives 
• material use 
• water use 
• emissions effluents 
• social objectives 
• product safety during use 
• impact of products on health 
• sustainability marketing strategies 
• steps 
• screening issue and actors 
• segmenting markets 
• introducing innovations 
• positioning products 
• partnering with stakeholders 
• the microenviorments of sustainability makireting 
• market actors 
• customers 
• suppliers 
• competitors 
• shareholders 
• public actors 
• media 
• online media 
• interest groups 
• local communities 
• online communities 
• political actors 
• government 
• administration 
• thew macro environment 
• natural 
• an integral part of marketing strategy 
• demographic 
• socio-cultural 
• how society expresses itself culturally
• technological enviorment 
• political-legal enviorment
• economic enviorment 
• segmenting sustainability markets 
• geographic 
• demographic 
• behavioral 
• psychographic 
• introducing sustainability innovations 
• positioning sustainable products 
• focus 
• typically for smaller niche companies 
• equal emphasis 
• integral part 
• refrain 
• partnering with sustainability stakeholders 
• government 
• employees 
• suppliers 
• shareholders 
• competitors 
• media 
• customers 
• pressure groups